Fifty Shades of Grey will be offered in 75 IMAX theaters across the country!
“[It’s] something we’re doing literally at the last minute,” IMAX Entertainment CEO Greg Foster said today (via Deadline).
No word on which theaters will be part of the 75 as of yet. Greg also admitted that IMAX missed out on revenue last year due to some mistakes in movie choices.
Fifty Shades of Grey is sure to help boost IMAX sales!
I don’t know about you, but I am totally and completely stoked. Not only can we see Fifty Shades of Grey on the big screen this Friday, but now we can do the IMAX experience too. I think the heads of IMAX made a fantastic decision. Hopefully they will have it in an IMAX theater near you.
Article from here.